Getting the Most Out of Your WordPress Website

People start using WordPress for a variety of reasons. Some might have started with a personal blog and then transformed it into a business-focused website. Others may have started out directly with a business website, and smartly chosen WordPress for its versatility and reliability.

But choosing to use WordPress, while usually a good decision, is only the first step. You need to make sure you are making the right choices and maximizing what you are getting out of your WordPress website.

Stay Current

WordPress is a very powerful and secure platform for publishing websites, but it’s not immune to vulnerabilities. Each new version of WordPress, along with improved usability and more powerful features, generally makes the website platform more secure than the last version. But new weaknesses are always being discovered, so the updated versions of WordPress can only help you when you actually update. Every time you log into WordPress (and hopefully you are doing so frequently), you’ll see a notice on your dashboard that indicates whether any updates to the underlying WordPress code are available.

Don’t worry; the process is no more complicated than simply clicking a few buttons. The update notice will also indicate if any of your plugins need to be updated as well. Take the minute or two to update every part of your website when a newer version is available.

After each update, take another minute or two and load your website to make sure that everything still looks and functions as you want. Sometimes a newer version of WordPress will cause a plugin to behave in an unexpected way or even break. The plugin author will often update your plugin quickly, but you don’t want to have a broken functionality on your website before that happens.

Use an SEO Plugin

Search Engine Optimization (or “SEO”) is the process of structuring your website, and the content on your website, in such a way that your website will be found more easily by people searching for certain key words and terms using search engines like Google. Once you identify the key words and terms that you want to target, a quality SEO plugin, such as WordPress SEO by Yoast, can handle much of the SEO work for your website behind the scenes, in a way that’s completely transparent to your website visitors.

Better Content, More Often

SEO efforts should only be used as a supplement to the most important thing you can do to boost the quality of your website – creating more high quality original content for your website more frequently. This means updating your website frequently with articles, posts and reports that are topical, relevant to the subject of your website and likely to be of interest to your website visitors.
Using WordPress to maintain your website is a step in the right decision – it’s a powerful publishing platform that you can use to accomplish a variety of goals. But you should consider following the guidelines above to make sure that you’re getting the most out of your website.

Using WordPress to maintain your website is a step in the right decision – it’s a powerful publishing platform that you can use to accomplish a variety of goals. But you should consider following the guidelines above to make sure that you’re getting the most out of your website.

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