How To Create An Opt-In Page In WordPress

Recently I wrote a post that compared Optimize Press and Premise, so I'm not going to go over all the features in this post. I just want to show you how to set-up Premise and show you how to create an opt-in page in WordPress.

What's Required

The only thing you need other than your self hosted WordPress site and the Premise plugin is an email/autoresponder service. Premise offers easy integration with Aweber, Constant Contact, and my favorite Mail Chimp. If you use a different email provider you will need the opt-in form code.

Setting Up Premise

The video below shows you how to setup Premise.

Create an Opt-in Page In WordPress

The video below shows you how to create a simple opt-in page using the default style.

Creating Styles

In the video above you saw how to create an opt-in form using the default styles. But you can create your own style by going to Premise –>Add Style. When you add a new style you can change the colors, fonts, some of the backgrounds, and borders for the different parts of the landing page. There is an area for you to add your own css when you are creating a style. That will come in handy when you want to add your own divs, or classes. I found I needed to add my own css to adjust the optin box width, the input width, the label width, and the label positioning.

Landing page with default style and landing page with custom style
The opt-in page on the left is using the default style and the opt-in page on the right is using a custom style.

The more I use Premise the more I appreciate its easy to use admin pages. It's educational resources are great when you are trying to create a website with WordPress.

WordPress Landing Pages – Optimize Press VS Premise

I have been reviewing the different options for creating WordPress Landing Pages in my attempt to find a viable alternative to Optimize Press.

The first alternative that I have spent some time exploring is Premise. Premise is a WordPress plugin created by Copyblogger Media. The plugin allows you to create WordPress landing pages and membership sites. Unlike Optimize Press which just works with membership site plugins, such as Wishlist and Digital Access Pass. Since I use Wishlist Member for my membership site that is not a problem.

The biggest differences between Optimize Press and Premise once you get past the fact that Premise is a plugin and Optimize Press is a theme are as follows:


Landing pages are separated from regular WordPress pages. This is a plus for me because with Optimize Press landing pages can easily get lost in the sea of other pages.
Premise Landing Pages Menu


Premise guides you through the process of creating different types of WordPress landing pages. When you click on Add New you are forced to choose a type of landing page. Some people may find this to be a pain because you can not modify the type after you choose a type of landing page.

Add New Landing Page Type Option

I like this feature.

It saves you the frustration of thinking you are changing the options for a sales page but you are really changing the options for a squeeze page. I have been there done that and got the t-shirt using Optimize Press. With Optimize Press all the options are on the same page.

WordPress Landing Pages Sample Copy

Premise comes with sample copy that varies based on the type of landing page you are creating. The sample copy comes with useful advice and tips to help you focus on your message and create compelling copy. And if you need even more assistance with your copy there is the Landing Page Assistant to help you find answers to your questions.

If you use the Instant Pages Option in Optimize Press you are provided with limited sample copy like what's shown below.

Optimize Press Sample Copy
Optimize Press Squeeze Page Sample Copy

Organization, guidance, and sample copy are just a few of the things that make Premise a viable alternative to Optimize Press.

Note: Since Premise is not longer for sell Optimize Press is your best option to create a website with WordPress that has easy to style landing pages.

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