Premise WordPress Plugin Alternatives

I received an email from Copyblogger explaining that they will be taking the Premise WordPress Plugin off the market at the end of this week.
Copyblogger has taken the Premise WordPress Plugin off the market.

Why is Copyblogger going to stop selling Premise to new customers?

All we’re doing now is discontinuing future sales, and building a better suite of tools that you’ll be able to take advantage of soon.
-From Copyblogger Email To Current Users and Affiliates

What should you do if you own Premise?

If you already own Premise you can continue to use the plugin and Premise will continue to be updated.

Should you purchase Premise, now?

If you like the feature set available to you in Premise, purchase it before it is no longer available.

Premise Alternatives For Landing Pages

Here are other WordPress plugins for creating landing pages, sales pages, lead pages, and optin pages.

Lead Pages – I have never used Lead Pages but I have read that it will allow you to create many types of conversion pages. According to Kerry Carron over at, you can learn to setup LeadPages in less that a day.

OptimizePress – I have used OptimizePress 2.0. If you want to use one of their built in templates it is not that hard to get started. BUT if you want to customize things it may take you a little bit longer to create your page. You can use it as a theme or a plugin, but I prefer to use it as a plugin.
Choose Template
WordPress Landing Pages – WordPress Landing Pages is a free plugin that you can use to create your landing pages, run A/B split tests, and customize your own templates.
Wordpress Landing Page

Premise Alternatives For Membership Sites

Here are other WordPress plugins for creating a membership site.
ExchangeWP – ExchangeWP is an easy to use Ecommerce plugin with a membership addon. The user interface is different from other membership plugins and is geared towards membership sites not needing a lot of development changes.

Paid Memberships Pro – Paid Membership Pro is a great membership plugin for custom membership sites. It is extremely developer friendly but you have to pay for tutorials and support.

MemberPress – This a quality membership plugin by the creator of Pretty Links Pro, Blair Williams. This plugin offers special features such as Product Groups. A product group is a container that collects all the products that are similar.

Restrict Content Pro – I must first warn you that I am a big fan of Pippin Williams, the creator of this plugin. It is easy to use to protect your content from users that are not logged in. Restrict Content Pro offers a lot of add-ons (some paid and some free). Pippin offers great customer support.

In conclusion, I must stress that there is no one best landing page solution or membership when you are trying to create a website with WordPress. The best solution is based on the needs of your project.

How To Create An Opt-In Page In WordPress

Recently I wrote a post that compared Optimize Press and Premise, so I'm not going to go over all the features in this post. I just want to show you how to set-up Premise and show you how to create an opt-in page in WordPress.

What's Required

The only thing you need other than your self hosted WordPress site and the Premise plugin is an email/autoresponder service. Premise offers easy integration with Aweber, Constant Contact, and my favorite Mail Chimp. If you use a different email provider you will need the opt-in form code.

Setting Up Premise

The video below shows you how to setup Premise.

Create an Opt-in Page In WordPress

The video below shows you how to create a simple opt-in page using the default style.

Creating Styles

In the video above you saw how to create an opt-in form using the default styles. But you can create your own style by going to Premise –>Add Style. When you add a new style you can change the colors, fonts, some of the backgrounds, and borders for the different parts of the landing page. There is an area for you to add your own css when you are creating a style. That will come in handy when you want to add your own divs, or classes. I found I needed to add my own css to adjust the optin box width, the input width, the label width, and the label positioning.

Landing page with default style and landing page with custom style
The opt-in page on the left is using the default style and the opt-in page on the right is using a custom style.

The more I use Premise the more I appreciate its easy to use admin pages. It's educational resources are great when you are trying to create a website with WordPress.

WordPress Landing Pages – Optimize Press VS Premise

I have been reviewing the different options for creating WordPress Landing Pages in my attempt to find a viable alternative to Optimize Press.

The first alternative that I have spent some time exploring is Premise. Premise is a WordPress plugin created by Copyblogger Media. The plugin allows you to create WordPress landing pages and membership sites. Unlike Optimize Press which just works with membership site plugins, such as Wishlist and Digital Access Pass. Since I use Wishlist Member for my membership site that is not a problem.

The biggest differences between Optimize Press and Premise once you get past the fact that Premise is a plugin and Optimize Press is a theme are as follows:


Landing pages are separated from regular WordPress pages. This is a plus for me because with Optimize Press landing pages can easily get lost in the sea of other pages.
Premise Landing Pages Menu


Premise guides you through the process of creating different types of WordPress landing pages. When you click on Add New you are forced to choose a type of landing page. Some people may find this to be a pain because you can not modify the type after you choose a type of landing page.

Add New Landing Page Type Option

I like this feature.

It saves you the frustration of thinking you are changing the options for a sales page but you are really changing the options for a squeeze page. I have been there done that and got the t-shirt using Optimize Press. With Optimize Press all the options are on the same page.

WordPress Landing Pages Sample Copy

Premise comes with sample copy that varies based on the type of landing page you are creating. The sample copy comes with useful advice and tips to help you focus on your message and create compelling copy. And if you need even more assistance with your copy there is the Landing Page Assistant to help you find answers to your questions.

If you use the Instant Pages Option in Optimize Press you are provided with limited sample copy like what's shown below.

Optimize Press Sample Copy
Optimize Press Squeeze Page Sample Copy

Organization, guidance, and sample copy are just a few of the things that make Premise a viable alternative to Optimize Press.

Note: Since Premise is not longer for sell Optimize Press is your best option to create a website with WordPress that has easy to style landing pages.

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