Is It Time Two Put Optimize Press On The Shelf

I have been using the same premium WordPress theme, Optimize Press, on this site since December of 2010 when I first started the site. I purchased the theme in the early stages of its development because it made it easy to create sales pages and squeeze pages without having to touch the code. This meant I could make beautiful sales pages quickly. The fact that it was built to handle product launches and house a membership site was just icing on the cake.

Optimize Press also integrates with auto responder providers such as Mail Chimp, Aweber, etc through its squeeze pages. Just add the html form code and Optimize Press will pull out the information it needs to build your list building squeeze page.

Try Optimize Press For Yourself

Optimize Press offers custom functions that makes setting up the structure of a membership site quick and easy. It provides you with custom templates for your sales pages, login pages, modules, and lessons which make it easy for a newbie to get setup in less than a day. But if you are a member of CAWK you already know I don't use Optimize Press for the membership site theme. Why, because it does not offer me enough freedom to change my layout, like iThemes’ Builder theme.

And just to clarify, Optimize Press is designed to work with membership plugins such as Wish list, S2member, Digital Access Pass, and Nanacast. For example, if you’re working with Wish list Member and need a member login page, you simply create a page using the correct template, and Optimize Press does the rest. Now when your members log in, they’ll see the after log in page you specified when you setup wish list member. After you set your wish list member settings all you have to do to create a members' area is add your module and lesson pages. When members log in, over to the left in the sidebar they will see navigation that includes every module and lesson in your site, making it easy to navigate from one section to another.

Example of video landing page
Part of a video landing page created using Optimize Press

Optimize Press has done a great job with sales pages and squeeze pages. Want to include video on your sales or squeeze pages? The built-in video module allows you to add a video player using YouTube, Vimeo, or a number of other video solutions. You can host your video on S3 or on your own server, as well as offer an alternate video for users who are on a mobile device that doesn’t support flash.

Optimize Press Sales Page Video Settings
Optimize Press Sales Page Video Settings

After using Optimize Press for almost 18 months I am considering discontinuing my use of Optimize Press. It is a great theme but it is time for a change. I want to move the membership site into this install of WordPress, which will require me to have more control over my navigation, and layouts. Also I have increased my focus on the blog which is an after thought in Optimize Press. So, I am testing Premise, a WordPress plugin, to determine if it is a viable alternative to Optimize Press.

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21 thoughts on “Is It Time Two Put Optimize Press On The Shelf”

  1. Hi Arelthia,

    Thanks for the article. Did you reach a decision.

    I am looking at building a membership site from scratch using WP. I quite like the idea of Optimizepress and Magic Members. However, while researching it looks like it could be painful to integrate the two. I have looked at Wishlist that is mentioned on the Optimizepress website but this does not appear to be as good as Magic Members. They also mention using a free plug-in s2.

    All very confusing and lots of people trying to push their affiliate offers.

    Did you try Premise? Looks interesting. However, none of the sample websites had a wow factor.



    • Simon,

      Thanks for stopping by. I have decided to discontinue my use of Optimize Press on this site, but I have not decided on a replacement yet.

      I have tested Premise for landing pages and I am happy with the results. Using Premise to create landing pages for a different project has shown me that producing wow pages with Premise takes a little work. I’m just starting to test the membership feature, so I cannot say if it is a good alternative to Wishlist or Magic Members.

      I personally would not recommend trying to use Optimize Press with Magic Members. Optimize Press is specifically created for membership sites using DAP or Wishlist Member.


  2. I think James is working on a new version 2 of OptimizePress. But perhaps that’s just rumors. I still find OP really valuable when it comes to membership sites (I’m using Wishlist Member) and launch sequences.

    The downside is that the administration is a bit bulky. Try to create all your membership content pages only to find out that you’ve forgotten to add one small to all of them (like shadow on the video player).

    Even though I only got one top banner I have to remember to enable it on all my pages. That’s a bit annoying with an otherwise great product.

    • Rasmus,

      It would be nice to see a more streamlined workflow. Because as you say it is the little things that can get annoying and time consuming. Thanks for stopping by.


  3. You might want to look at Infusionsoft if you are ready for an upgrade and at “that level” – i.e. like 2000 subscribers. One of the top trainers in Internet marketing, Brendon Burchard (Burchard Group / “Experts Academy” ) recommends Optimize Press as a great start up theme. When you are ready for more pro programs and ready to take on monthly fees – Kajabi is good for membership management and Infusionsoft for the other. Some people in our pro forum are experimenting with one-package programs.

    Best wishes —

    • Caesi,

      Thanks for stopping by to read my post and leave a comment. I don’t know much about Kajabi. I will have to check it out. Thanks for the tip

  4. HI Arelthia,
    thanks for this post.
    I’m currently searching a squeeze page to launch some of my ebooks. The french bloggers almost uses optimzepress. I found it a little bit expansive. So ive searched other solutions. The other themes like premise are more expansive than OP, and finaly i will try to use 90secondsqueezepage (for free)… until i will have a little bit more bucks to buy the OP license 🙂
    But I still have a question: Why do you want to move from OP ? 😉

    • Hi Mathieu,

      I’ve never heard of the 90secondsqueezepage. If OP was a plugin I probably would not be so ready to change but I need to break free from the theme.

      Thanks for stopping by. And let me know how you like the 90secondsqueezepage.


    • Simon,

      You are welcome. I have never used DAP but I can recommend Wishlist Member. Let me know which one you decide to use and your opinion of the one you choose.


    • Hi Simon,

      Wishlist is not hard to configure with Optimize Press. Wishlist even has a wizard now to help walk you through the setup process. And Optimize Press offers you videos to show you how to setup optimize Press for a wishlist membership site. Optimize Press and Wishlist allow you to setup a membership site without needed to make many customizations BUT if you are the type that wants to customize it with custom features and a custom look that will take a lot more work.


    • Hi Melissa,

      One of the things that slowed me down with switching my site to Premise is that while I have issues with Optimizepress I am happy with the membership plugin I am using, Wishlist Member. So my testing of Premise’s membership features are not very thorough.

      Thanks for stopping by and taking the time to ask a question.

  5. I have also been using optimized press for some time now and I thought it was great and at the time it was. I have not noticed any new upgrades add-ons or additions. I have however, been seeing a lot of developers taking their concept and enhance it.

    I saw your post as I was searching for a tutorial on how to use optiimize press pro template 11. I was trying to get that header that optimize press uses .. I have been searching for at least 30 min can’t find a thing .. don’t want to go through trouble of support ticket and all that.

    So new software being offered is niche templates, easier functions on sales pages, even SEO score included. I did not promote optimize press so now I could not because their is other software for same price $97 with more functionality.

    Nice Post…

    Kim D. Murray
    Safe Retirement Strategies..

    • Hi Kim,
      Thanks for taking the time to read and leaving a meaningful comment. I looked at your site. It looks like you figured out how to do what you wanted with template 11. It is not the easiest theme to customize and documentation is limited to the basics.

  6. Hi Arelthia,

    No I did not find it yet .. I have seen it before. I was trying to do the logo on the header .. I think I need to load a transparent back ground as well as a header. So at least I figured out my problem.

    I did find how to make the 2 columns with the icon logs that appears on optimize press sales page. it is located in the support site under logo’s.

    Thanks for the reply!

    • Hi Kim,

      If you want the logo and the header it is under the general settings. Add a logo that is a png or gif file, so you can have the transparent background. Also add a header image.

      I hope that helps

  7. I am actually wondering if there is an easier way to convert your OP site to another theme. Every time I try to, it seems that the Menu is all messed up, posting every page and post in the menu. Not sure how long it would take to fix this but doesn’t look like fun.

  8. Really it is very informative and helpful for me. I admire the valuable information you offer in your articles. Thanks for posting it. Thank’s for posting it.

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