Why We Love WordPress (And You Should, Too!)

Why We Love WordPress (And You Should, Too!)

If you’re not already using WordPress for your website or blog, you’re missing out on a lot of opportunities to keep up with your competition and marketing your business effectively.

Why WordPress?

It’s FREE!

WordPress Facts
Click to view Infographic By WebsiteBuilder.org

But there are many other reasons why we love it. WordPress is one of the easiest ways to create a professional-looking website even if you have zero design skills. It is also one of the best ways to create a profitable business thanks to all of the functionality it allows you to add to the site. No matter what niche you are working in, WordPress can help you create a high-quality site your prospective customers will love.

Search engines love WordPress

Search engines like Google reward sites on the basis of their algorithm, or formula. One of the components in the formula is recency, that is, how current the content is. WordPress allows you to upload your content in advance and schedule it. WordPress will then publish that content at your chosen date and time. You can upload a month’s worth of content, for example, and WordPress will publish it as needed, for virtually hands-free marketing.

WordPress is fully customizable

WordPress has three invaluable features that can help you customize your site in order to brand your business and give you the kind of functionality you need to impress your prospective customers.

Themes

Themes are templates that control the appearance of the site. It can make it look like it was designed by a pro even if you’ve never written a line of code in your life. It can also determine functionality, such as creating an auction site or ecommerce store. Choose Customizable in the Themes filters and you will find themes that allow you to change colors, backgrounds, logos and more.

Widgets

Widgets are like small building blocks for your site. Widgets can create calendars, show an up-to-date list of all your pages at the site, allow you to run ads, and more.

Plugins

Plugins are mini programs that add functionality to your site. The Editorial Calendar plugin will create a calendar so you can see everything lined up to be published in 3-week increments. This ensures you don’t skip a day, and allows you to drag and drop so you can change the dates if you wish. The AddtoAny Share Button will allow you and your site visitors to share your content on all of the top social media sites with just a click.

Scalable

There are thousands of themes and plugins available, both free and inexpensive, that can help you grow your site and turn it into a lean, mean, content marketing machine. Adding new content and features strategically can help you convert browsers into buyers, and keep your site visitors and customers coming back for more regularly.

Mobile-friendly

All modern WordPress sites are mobile-friendly, so you don’t need to worry about missing out on any business opportunities.

Regularly updated and secure

WordPress is continually updated and their engineers are very security-conscious. They are constantly improving the software, and you can get the latest versions automatically. If there are any major changes, you can update your site, themes and/or plugins with just a click.

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