WordPress Landing Pages – Optimize Press VS Premise

WordPress Landing Pages – Optimize Press VS Premise

I have been reviewing the different options for creating WordPress Landing Pages in my attempt to find a viable alternative to Optimize Press.

The first alternative that I have spent some time exploring is Premise. Premise is a WordPress plugin created by Copyblogger Media. The plugin allows you to create WordPress landing pages and membership sites. Unlike Optimize Press which just works with membership site plugins, such as Wishlist and Digital Access Pass. Since I use Wishlist Member for my membership site that is not a problem.

The biggest differences between Optimize Press and Premise once you get past the fact that Premise is a plugin and Optimize Press is a theme are as follows:


Landing pages are separated from regular WordPress pages. This is a plus for me because with Optimize Press landing pages can easily get lost in the sea of other pages.
Premise Landing Pages Menu


Premise guides you through the process of creating different types of WordPress landing pages. When you click on Add New you are forced to choose a type of landing page. Some people may find this to be a pain because you can not modify the type after you choose a type of landing page.

Add New Landing Page Type Option

I like this feature.

It saves you the frustration of thinking you are changing the options for a sales page but you are really changing the options for a squeeze page. I have been there done that and got the t-shirt using Optimize Press. With Optimize Press all the options are on the same page.

WordPress Landing Pages Sample Copy

Premise comes with sample copy that varies based on the type of landing page you are creating. The sample copy comes with useful advice and tips to help you focus on your message and create compelling copy. And if you need even more assistance with your copy there is the Landing Page Assistant to help you find answers to your questions.

If you use the Instant Pages Option in Optimize Press you are provided with limited sample copy like what's shown below.

Optimize Press Sample Copy
Optimize Press Squeeze Page Sample Copy

Organization, guidance, and sample copy are just a few of the things that make Premise a viable alternative to Optimize Press.

Note: Since Premise is not longer for sell Optimize Press is your best option to create a website with WordPress that has easy to style landing pages.

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6 thoughts on “WordPress Landing Pages – Optimize Press VS Premise”

  1. Hi Arelthia, thanks for the comparison. I thought about getting Premise before and now I can make an informed decision. I would love to see you do a video and walk through the set up process on this plugin. Hope you get a chance soon. Thanks!

    • Hi Ileane, I am glad the comparison was helpful. I will get a video up that shows how to set up Premise. Thanks for stopping by and commenting.

  2. Arelthia,
    Thanks for the great review! I’m glad you’re finding Premise so easy to use, and I look forward to seeing what you build with it 🙂

    • Rebecca,
      I am looking forwards to implementing a few landing pages with Premise soon. Thanks for stopping by and taking the time to leave a comment.

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